Successful brands today are taking a stand on issues of social and political significance more than ever. But while the reward usually outweighs the risk, execution will always require a high level of discretion. Here are three tips for authentic brand advocacy.
Barnbrook, Scher, Sagmeister and Myerscough all thrive on design that leans to an anti-design aesthetic. As a result, their work is more recognisable, more memorable and more unique – three attributes that seem perfect for branding. So why don't we see more of it?