Sydney Design Festival 2019


This year’s Sydney Design Festival is all about ‘accessing design’. Its aim is to get more people to attend events. Our campaign identity sets out to show there’s no ‘right way’ to define design. MAAS has an incredible collection of objects – from toys to technology, furniture to fashion. The logo evolves to communicate the breadth of the collection, who it’s for, and the way it makes people feel.

Stay tuned for the full case study coming soon.
And to see all the events check out

3D Artist Mitch Viney