True colours at Pride Week

Our boy Benjamin Harrison – partner and head of strategy at Re| London – has written a superb article on Campaign about the great, good, okay and ugly of brands at Pride Week.

“Pride is not Mother’s Day: getting involved comes with the responsibility of understanding history in today’s cultural context. As marketers and brand experts, our job is to make sure brands participate in a way that is meaningful, helpful and inventive so they’re welcome not unwanted. In 2017, the ‘put-a-rainbow-on-it’ strategy with a hashtag campaign isn’t so much problematic as just boring.”

Read the article in all its glory here.