Rooftop views and baby blues

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Cocktail in hand, surrounded by vivid white and blue, you could be forgiven for thinking you were on holiday in Santorini. But Sydneysiders can now get a taste of European summer sans the jetlag and price tag at Rooftop Pool Bar and Dining, located on the top floor of the Intercontinental Double Bay.

The Rooftop Pool Bar recently opened its doors to the public to share its panoramic views of Sydney Harbour with locals and hotel guests alike. To mark this change, we created a brand for the bar that reflected the epic location and luxury feel that make Rooftop such an iconic destination. 

Taking cues from the space itself, the brand is built on simple stripes that become the building blocks to create bold patterns and illustrations, while the six stripes of the logo are a nod to the bar’s sixth floor location. The result is a striking visual system that expresses the Rooftop spirit while remaining flexible enough to support future growth. 

 
 
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