Re| launches in London
The doors of Re’s London agency officially opened this May. The Soho-based studio is the second location in the Re network, and will work across the UK, Europe, Middle East, North Africa and the USA.
“Re has always been globally oriented, working in the UK, the UAE and through Asia,” says Pat Guerrera, Re’s founder and CEO. “Having a London studio makes it easier to work with Northern Hemisphere clients and the UK-based businesses in the M&C Saatchi Network.”
The Re London agency has been started by three partners. Darren Bowles, Executive Creative Director, and Paul Martin, Managing Director, having been leads within global creative business Moving Brands. Ben Harrison, who led the strategy offer at Re Sydney for the past 3 years, has moved to the UK as Head of Strategy.
“We’d been looking for the right people to lead London for nearly 12 months. It’s incredible to have people with the calibre of Darren and Paul. They’ve got exceptional talent and experience, and they’re Re people: down to earth and authentic. In combination with Ben, it’s a very exciting leadership team”
Paul and Darren boost Re’s digital and motion offer, with experience building brand and digital programmes for many clients including BBC, Virgin, Swisscom, eir and Infosys.
“As a consultancy that talks about creating brands that are digital native and culture led, the London studio takes our capabilities to a whole new level.”