Minderoo Foundation is a global force for change, equality and sustainability. Founded by Twiggy, Nicole and Grace Forrest, it is one of Australasia’s largest philanthropic organisations tackling today’s toughest issues.
But the brand was paying the price of so much good work. Minderoo was getting lost behind a barrage of its own causes. Serious restructuring was needed to give all the credit where it’s due.
So Re transformed a complex house of brands into to a simplified master brand architecture. We then reworked the brand identity, drawing on Australia’s reputation for progress and innovation. Using the language of protest we created an identity as bold and vibrant as the foundation itself. A brand that lives up to its promise.
See how it all comes to life on the foundation’s new website: minderoo.com.au
Case study coming soon.