Gender diversity means better creativity

We know gender diversity in our industry is a problem, particularly in creative roles. Industry-wide, women make up just 27% of the creative department. When it comes to creative leadership, it’s even less – only 11% of creative directors worldwide are women.

Over the past few weeks we’ve been working closely with M&C Saatchi on a new initiative designed to change that from within our very own walls. It’s all about flipping the conversation. We hear so much negativity about what it’s like to be a woman in the advertising boys’ club, and while much of what is said is true, there are stories of progress to be told too.

That’s the idea behind W&C – Women and Creative. We believe that positivity is persuasive, and that for anything to truly change, we need to tell the real stories of opportunity we know exist in our industry. W&C puts a spotlight on M&C Saatchi’s creative women, and showcases the unique way they each got into the ad game. You can read a snapshot of those stories here.

W&C was launched by our very own creative director Shannon Bell, and M&C Saatchi creative director Sharon Edmondston, at Australia's first 3% Conference last week. 

But W&C is about more than just talk. A whole range of programs have already started under the W&C umbrella designed to encourage more women into creative roles. 

M&C Saatchi's goal is to hit 50/50 by 2020. If you’re a female creative looking for an internship, job, mentor or mentee, help us get there. Drop a line to wc@mcsaatchi.com.au.

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Amy Scott