"The proof is in the organic pinto"

Benjamin_Harrison_Brand
Our Strategy Director Benjamin Harrison was featured on mUmbrella today discussing the uncomfortable truths of brand purpose. The article talks about the buzz marketing word of 2014 and how a purpose can be articulated but not invented. Ben looks at American fast food chain Chipotle as the poster child of purpose-led brands and argues this isn’t something something every brand can replicate.

You can read the article here. 
 
Articles, Newsadmin