"The proof is in the organic pinto"
Our Strategy Director Benjamin Harrison was featured on mUmbrella today discussing the uncomfortable truths of brand purpose. The article talks about the buzz marketing word of 2014 and how a purpose can be articulated but not invented. Ben looks at American fast food chain Chipotle as the poster child of purpose-led brands and argues this isn’t something something every brand can replicate.
You can read the article here.