Historically an architectural documentation specialist, Ridley has pioneered the use of Virtual Design Construction, the digital revolution that is reshaping the industry. By attaching live data to every part of a 3D model, they’re able to gain an overview of the entire building process from start to finish. This drives massive cost and time savings.
The identity plays on this idea of seeing the bigger picture, using individual elements, partial views and cropping to create the whole. The use of human-centric data helps everyone who engages with the brand better understand the company, projects and the people who work there.
We think it came together pretty nicely.