Griffin Theatre Company is at the forefront of Australian playwriting, producing some of Australia’s most memorable plays. We’ve been working with Griffin over the past year to help evolve their brand and bring a new lease of life to their storytelling. We’re incredibly pleased to share the first step in the evolution – the 2015 season identity and brochure, launched last night at Artspace in Woolloomooloo. As the brand evolves, the core language matrix developed five years ago has been maintained. 2015 introduces a visual theme that adds a new layer to Griffin’s storytelling. These graphic patterns and fabrics are tailored to reflect the year’s collection of plays. Future typographic treatments will adapt to the underlying theme of each season, while maintaining the core visual elements of the Griffin identity. With what looks to be an exciting year ahead, we hope Griffin will continue to inspire its audiences and push Australian playwriting to the edge. See you at The SBW Stables. Season photography by Brett Boardman. Check out the Griffin website here.