It's crazy to think that Rockcorps was dreamed up by seven friends around a pasta dinner a few years ago in Los Angeles. It's now a global movement.
Rockcorps started in the aftermath of 9/11. The founding team felt this was the perfect time for people to pull together to help each other, and have fun doing it. They wanted to figure out a way to work with brands to make volunteering a part of youth lifestyle – just like sports, music, fashion and gaming.
They had the great idea to create a musical currency: rewarding good deeds with good vibes. Give some of your time to charity and get an exclusive concert ticket in return. Three years ago, Rockcorps teamed up with Optus. Since then they've been making a big difference in communities around Oz, all while giving cash-strapped teens the opportunity to get to a gig or two.
The new identity mashes the personality of Optus and with the festival vibes and youth of Rockcorps. Collaborating with illustrator Rudi De Wet, we created an illustrated world that doubles as t-shirt prints for volunteers. Check out his fantastic folio here.
We had a lot of fun branding this partnership and a few of us even got to help out at one of their projects. Parramatta PCYC needed a facelift. Paint was splashed. Fun was had. Gigs were attended.