Once Upon a Time Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business has grown, and the need for a strong brand identity had become apparent. The Struggle With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling – practicing what they preach to their clients. Happily Ever After Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure. The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience.