What does it take to create a successful household brand? As creative professionals, how can we take clients on the journey to courageous work? Why is this the perfect time for brands to embrace game-changing ideas? Our Creative Director - Jason Little and designer Alex Creamer here at RE were both invited by AGDA and Publish creative group to give a talk in the Blue Mountains last week.
They discussed how the Australian brand landscape is shifting from corporate control to creative bravery, taking the audience through the creative process for building identities for both large and small clients, with an in-depth journey through the recently launched Optus rebrand.
Thanks for having us and coming along.