Melbourne Recital Centre
We’ve recently completed the new Identity for The Melbourne Recital Centre. The identity had to do three things: The first to communicate the diversity of performances held at the centre; maintain a presence in all communications either overtly or backstage; and finally, create cut through and originality in a market where events often overshadow the venue. The result is a polyphonic identity that is always changing and always unique just like the experiences to be had in the venue. It was a mammoth task, but we hope we’ve made helped capture the essence of what the MRC offers.